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Snap Inc. · General-Purpose AI Assistant (LLM chatbot)

Snapchat My AI

A GPT-powered chatbot pinned to the top of every Snapchat user's chat list, including 13–17 year-olds by default. My AI is embedded in a social/ephemeral messaging product optimized for engagement, and behaves as a persistent conversational companion for teens.

NOT SAFEALL AGESRecommended ages 13+ per Snapchat ToS; My AI available to all Snapchat users including teens Not Recommended (Below 65)
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52
SafeGradeAI score
Last reviewed July 24, 2026
Status: actively monitored
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Evaluation summary

Scored against the SafeGradeAI framework v2.5 with COPPA, FERPA, and GDPR-K lenses.

Child safety

50/100

Privacy

45/100

Age appropriateness

65/100

Content moderation

48/100

Transparency

55/100

Parent controls

58/100

School suitability

34/100

Key benefits

  • Family Center shows whether teens messaged My AI in past 7 days
  • Snap has iterated on teen-specific safeguards after third-party audits
  • Content moderation stack blocks the most obvious harmful categories

Key risks

  • Chats retained by default and used for ads personalization and model training
  • No conversation-level parental visibility
  • Cannot be removed from chat list on free tier
  • Presented as a friend-like companion, encouraging over-disclosure by teens
Read the Full Evaluation

Age guidance

SafeGradeAI's recommendation for Snapchat My AI by age band.

Ages 5–8

Not recommended

Ages 9–12

Not recommended

Ages 13–18

Use with caution

Parent summary

What parents should know

Recommend against for tweens and cautious use for teens. Enable Family Center to see engagement metadata. Discuss that My AI is a product owned by Snap, not a confidant — chats are stored, used for ads personalization, and reviewed by systems that improve the model.

Teacher summary

What teachers should know

Not appropriate for classroom use. Schools that allow Snapchat on-network implicitly expose students to My AI. Block via MDM if possible.

Compare Snapchat My AI with other AI

Put Snapchat My AI side by side with any other evaluated tool — scores, age guidance, privacy posture and school-safe status from the same rubric.

Resources

Free and member resources that pair with the Snapchat My AI evaluation.

Quick safety summary

Snapchat My AI at a glance

Overall rating

52/100

not recommended

Age recommendation

Ages 13+ per Snapchat ToS; My AI available to all Snapchat users including teens

Not recommended

Privacy confidence

Low

Score 45/100

Moderation quality

48/100

Inconsistent

Not recommendedNot school-readyIndependently verified

Best use cases

  • General-Purpose AI Assistant (LLM chatbot) workflows
  • Personal exploration

Main risks

  • Privacy & Data
  • Content Exposure
  • Generative Safety

Not ideal for

Any minor without close supervisionSchool-managed deployment

Product overview

How Snapchat My AI works

A GPT-powered chatbot pinned to the top of every Snapchat user's chat list, including 13–17 year-olds by default. My AI is embedded in a social/ephemeral messaging product optimized for engagement, and behaves as a persistent conversational companion for teens.

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Risk intelligence

Risk level breakdown

Risk dimensions derived directly from the SafeGradeAI rubric scores (higher score = higher risk). Additional dimensions appear when entered by an evaluator.

Scores derived from the SafeGradeAI rubric. Methodology: read more.

Safety framework

Framework analysis

Five evaluation categories from the SafeGradeAI rubric. Each shows the rubric score, evaluator confidence, and (where documented) analysis, strengths, and concerns.

Strengths & concerns

Detailed pros & concerns

Strengths

  • Family Center shows whether teens messaged My AI in past 7 days
  • Snap has iterated on teen-specific safeguards after third-party audits
  • Content moderation stack blocks the most obvious harmful categories

Concerns

  • Chats retained by default and used for ads personalization and model training
  • No conversation-level parental visibility
  • Cannot be removed from chat list on free tier
  • Presented as a friend-like companion, encouraging over-disclosure by teens
  • Documented past failures around self-harm, alcohol, and grooming scenarios

Guidance at a glance

Recommendations for parents, teachers, and administrators

For parents

Parent guidance

Recommend against for tweens and cautious use for teens. Enable Family Center to see engagement metadata. Discuss that My AI is a product owned by Snap, not a confidant — chats are stored, used for ads personalization, and reviewed by systems that improve the model.

For teachers

Classroom-use recommendation

Not appropriate for classroom use. Schools that allow Snapchat on-network implicitly expose students to My AI. Block via MDM if possible.

For K-12 administrators

School policy recommendation

Block Snapchat on school-managed devices. Include AI companion apps in your digital-citizenship curriculum and AUP.

Trust & credibility

Evaluation integrity

Last reviewed

July 24, 2026

Report version

v1

Evaluator confidence

53/100

Monitoring

Active continuous monitoring

Methodology

Scored against the SafeGradeAI rubric covering privacy, moderation, generative safeguards, age-appropriate design, and transparency.

Read full methodology →

Change log

  • July 24, 2026Evaluation published.

Re-tested at least every 6 months and after any major release.

What changed since the previous evaluation

Reviewed July 24, 2026 · Confidence: high

  • Initial SafeGradeAI evaluation published 2026-07-24.

Sources & citations

Every major claim in this evaluation is backed by at least one credible public source. Last reviewed July 24, 2026.

  1. 1
    What is My AI on Snapchat?
    · help.snapchat.com
  2. 2
    Snap Privacy Policy
    · values.snap.com
  3. 3
    Snapchat Family Center
    · help.snapchat.com
  4. 4

Methodology

How this score was produced

Scored against the SafeGradeAI framework v2.5 across five dimensions — privacy, moderation, GenAI safeguards, age-appropriate design, and transparency — with COPPA, FERPA, and GDPR-K lenses. Independent. No vendor pay-for-rating.

Independent evaluation. SafeGradeAI does not accept payment from vendors for ratings.

Official website

Visit Snapchat My AI directly

For the most current product capabilities, pricing, and policies, visit the official Snap Inc. website.

help.snapchat.com

Recommended next steps

For parents

Start with the Family AI Safety Starter Pack

A free, practical pack you can use alongside Snapchat My AI — conversation starters, age guidance, and a family AI agreement.

Want the deep dive? Get the Complete AI Safety Blueprint — $29

For schools

Govern AI tools district-wide with School Pro

Unlimited full evaluations plus the K-12 workspace — tool registry, approval workflow, monitoring, and a downloadable audit log.

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